Cindy Tawiah’s formal education and life experiences have enabled her to help Black women battling hair loss due to life-altering health conditions. Through the Diva Project Beauty Drive, Tawiah and her team go into shelters to do beauty makeovers to give back to the community.
With the growing buzz about the effectiveness of her formulas, Diva By Cindy has also found fans among celebrities like Tiffany Haddish. Demand for Cindy's products continued to grow, bringing forth a new invention of hers as well. A Diva By Cindy vending machine located in BWI Airport and Arundel Mills Mall in Hanover, Maryland. Cindy's products have also been made available in various nationwide retailers.